Duplicate funnel steps
To reuse a complex step for the next one, open the step’s options menu and click Duplicate Step. Then change what’s different in the copy.Use breakdown groups
With a breakdown, a funnel shows results by the Starting or Global value of the breakdown group across the steps. This shows which attribute or content leads to conversion. There are two ways to compare:
To show Overall, turn on the Overall switch (it turns blue). An Overall group appears next to the breakdown groups.
Compare conversion rates across groups
To compare several groups over time, show the most important breakdown groups side by side and hide the rest. Comparing against Overall shows the change against the baseline.Reorder steps
Drag a step to reorder it. Drag and drop works when the funnel’s order is Sequence or Exact.Extend the time window
At the bottom of the funnel chart controls, a dropdown set to Event has a + option for a number of days. Use it to give a funnel a longer conversion window. For example, to measure trial to renewal, extend the time from the trial event by a number of days.Related
- Funnel report: subjects, modes, steps and extended time.
- Group by and binning: how breakdowns work across reports.