Funnel Time to Convert mode - Kubit

Time to Convert mode shows how long subjects take to move between steps in a funnel. Run a Funnel report with Mode set to TTC to use it.

What the chart shows

The Time to Convert chart shows two things:

The average time subjects spend on a step before moving to the next
The percentage of subjects that take each amount of time to convert to the next step

By default the chart shows the time between the first two steps. You can pick any two consecutive steps, or all steps to see the time across the whole funnel.

Bucketing

Kubit splits the chart into up to 60 buckets, based on the length of the Conversion Window. A bucket is one of these lengths:

Unit	Bucket lengths
Seconds	1, 2, 3, 5, 10, 15, 20, 30, 45
Minutes	1, 2, 3, 5, 10, 15, 20, 30, 45
Hours	1, 2, 3, 6, 12, 18

Conversion window	Buckets
600 seconds	60 buckets of 10 seconds
1 hour	60 buckets of 1 minute
2 hours	60 buckets of 2 minutes
6 hours	60 buckets of 10 minutes

To find the right level of detail, start with a large conversion window, then narrow it to where most conversions happen.

Constraints

Constraint	Details
Partition	Only Partition: Conversion Window is available, at most 1 day (or the same length in seconds, minutes or hours)
Steps shown	Two consecutive steps, or all steps. Any other selection shows an empty chart.

Funnel report: how Time to Convert compares with the other modes.
Frequency mode: how many attempts subjects make between steps.